Mikrotransaktioner i all sin relativa godhet har hållit sig delvis borta från #Blizzards gigant #World of Warcraft. Detta börjar det ändras allt mer på då Blizzard nu låter dig köpa den lilla ej gameplay-påverkande Guardian Cub för cirka 70 kronor, varefter du kan sälja den till andra spelare för ingame-valuta. Det lilla kreaturet är alltså inte bundet till din karaktär, utan istället fritt att hantera precis som du vill.

Andra spel har gjort liknande saker i många tidevarv, men att World of Warcraft äntrar den världen skulle kunna peka på flera saker. Början på slutet? Fullständigt Free-2-Play eller möjligtvis något annat.

Blizzard pekar på att det inte är ett misstag från deras sida, utan ett aktivt val för att exempelvis låta gillesledare belöna sina medlemmar, samt för att du ska kunna tjäna en extra ingame-hacka utan att för den sakens skull behöva smyga med guldfarmare.

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Q: How does the Guardian Cub pet work? How is it different from other Pet Store pets?
Unlike the other Pet Store companions, the Guardian Cub is a tradable, one-time-use pet that permanently binds to a single character upon use. When you purchase the Guardian Cub from the online store, the character you designate will receive a bind-on-use item to carry in his or her inventory. You can either use the item yourself to permanently add the pet to your character's collection (consuming the item in the process), or -- after a brief initial cooldown period -- you can trade the item to another player so he or she can add it to one of their character's collections. Note that once the pet has been added to a character's Companions list, it can no longer be traded, so make sure you're giving the cub a happy home.

Q: Will I be able to carry more than one Guardian Cub at a time?
While a character can only have one Guardian Cub in his or her Companions list, you can have as many in your inventory as you like. Please note that Guardian Cub items do not stack, so each one will take up a bag or bank slot.

Q: How much will the Guardian Cub cost in the Pet Store?
The Guardian Cub will be priced the same as the other Pet Store pets ($10 USD). All sales of the Guardian Cub are final -- no refunds will be given once a purchase is made.

Q: Why did you decide to make the Guardian Cub tradable?
Since the introduction of the Pet Store, many players have been asking for ways to get the companions we offer there without having to spend real-world cash. By making the Guardian Cub tradable (much like the BoE mounts from the World of Warcraft Trading Card Game), players interested in the new pet will have fun, alternative in-game ways to get one. In addition to trading the pet, players can give the Guardian Cub as a gift to another character for a special occasion; guild leaders can use them to reward members for a job well done; and so on. We also hope this change will help reduce the number of incidents of scamming via trading for invalid pet codes.

Q: Could I put the Guardian Cub up on the auction house to try to make some gold if I wanted to?
While our goal is to offer players alternative ways to add a Pet Store pet to their collection, we’re ok with it if some players choose to use the Guardian Cub as a safe and secure way to try to acquire a little extra in-game gold without turning to third-party gold-selling services. However, please keep in mind that there's never any guarantee that someone will purchase what you put up for sale in the auction house, or how much they'll pay for it. Also, it’s important to note that we take a firm stance against buying gold from outside sources because in most cases, the gold these companies offer has been stolen from compromised accounts. (You can read more about our stance here.) While some players might be able to acquire some extra gold by putting the Guardian Cub in the auction house, that’s preferable to players contributing to the gold-selling “black market” and account theft.

Q: Are you changing the other available Pet Store pets (e.g. Lil' Ragnaros, the Pandaren Monk) to work this way?
No, the other available Pet Store pets will continue to work as they always have.

Q: What about future Pet Store pets?
It's too early to say how we'll handle future Pet Store pets. We made this change in response to feedback from players looking for alternate ways to get the Pet Store pets, and we're always looking into other opportunities for improvement. We're interested in hearing what players think of the Guardian Cub when it launches, and we hope you'll have fun with this new flying friend.