Att #Bungies förstapersonskjutare kommer bli en #Halo 3 är det nog ingen som tvivlar på, men att det skulle vara det redan innan det släpps är mer anmärkningsvärt. Redan nu har nämligen mer än en miljon personer förbokat spelet och det bara i USA, vilket uppenbarligen är första gången någonsin.

As the countdown continues for the entertainment event of the year — the launch of “Halo® 3” — the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft Corp. announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp.

In a strategy utilized in other big entertainment launches, retailers around the world have begun taking preorders, enabling consumers to order one of the three versions of “Halo 3”: Standard Edition, Limited Edition and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on Sept. 25. Retailers have also noted that the presales for “Halo 3” are the fastest in video game history.