#Threewave Software har existerat i spelbranschen i tio år, ända sedan de skapade den första [[ctf]]-modden till #Quake. Efter att skapat flerspelardelen till #Doom 3: Resurrection of Evil har de utökat sin kompetens och siktet är nu inställt på att leverera smarta reklamlösningar i spel. Gamasutra fick nyligen chansen att diskutera deras planer med den nuvarande storpotäten Dan Irish.

Gamasutra: Tell us about your plans for ad driven content.

Dan Irish: No one?s really figured out how to get ads into gaming and make it effective and measurable. Massive [Inc.] is really only starting that process now, with their dynamic ad technology.

Where we fit into that picture is not so much creating the content and then placing an ad in it, but by creating the content around a brand. For example, one of the projects that we completed recently (though it?s not announced yet) features terrorists taking over the Alienware computer factory.

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