Allt fler stora spelföretag väljer att hålla egna evenemang så att all fokus hamnar på deras spel, #Blizzard har dock gjort det i åratal. I dagarna blev datumet får årets [[BlizzCon]] avtäckt, den tredje till fjärde augusti bör fans av deras titlar befinna sig i Anaheim California.
The second BlizzCon gaming festival is coming to the Anaheim Convention Center in Anaheim, California, August 3-4, 2007. Following the success of the first BlizzCon in 2005, this year's edition of BlizzCon will feature:
Discussion panels with Blizzard developers
Artist and developer signings
Competitive and casual tournaments for players to showcase their talents
World of Warcraft Trading Card Game tournaments and demos
Costume, machinima, and character sound-alike contests with great prizes
Commemorative merchandise and other products based on the Blizzard franchises
A silent auction
Live orchestral performances of music from Blizzard games
And more...