Trots att Nokias N-Gage varken gjorde spelare eller mobilägare särskilt glada verkar Sony Ericsson vara sugna på att skapa en egen speltelefon. Att det blir #Sony-varumärket Playstation som kommer att pryda luren råder det såklart ingen tvekan om, och när brittiska PocketGamer frågade ut Sony Ericsson-chefen Peter Ahnegard om saken dansade han galant kring några direkta tillkännagivanden.

So when is the PlayStation phone coming?

I've been waiting for that one! To explain our position I need to look at the brands we've developed so far, in particular the Cyber-shot and Walkman phones. When we looked at all the assets we could muster for music and imaging the services, downloads and overall proposition, we felt that we could create something that really lived up to the values of the brand and fill all the required boxes. We're not launching a brand of handset simply because we can, but because we can lead up to the expectations of the consumer.

Up until today we haven't felt we could launch a PlayStation phone because it wouldn't be recognised as a true continuation of that brand of products.

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