Electronic Arts marknadsvärde sjunker drastiskt

I den bästa av världar så lönar det sig inte att sänka sin ambitionsnivå vad gäller kreativitet.


Följande är saxat från Wikipedias engelska sida om EA:

"EA's aggregate review performance had shown a downward trend in quality over recent years and was expected to affect market shares during competitive seasons. Pacific Crest Securities analyst Evan Wilson had said, "Poor reviews and quality are beginning to tarnish the EA brand. According to our ongoing survey of GameRankings.com aggregated review data, Electronic Arts' overall game quality continues to fall...Although market share has not declined dramatically to date, in years such as 2007, which promises to have tremendous competition, it seems likely if quality does not improve."

EA had also received criticism for developing games that lack innovation vis-à-vis the number of gaming titles produced under the EA brand that show a history of yearly updates, particularly in their sporting franchises. These typically retail as new games at full market price and feature only updated team rosters in addition to incremental changes to game mechanics, the user interface, and graphics. One critique compared EA to companies like Ubisoft and concluded that EA's innovation in new and old IPs "Crawls along at a snail's pace," while even the company's own CEO, John Riccitiello, acknowledged the lack of innovation seen in the industry generally, saying, "We're boring people to death and making games that are harder and harder to play. For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before." EA has announced that it is turning its attention to creating new game IPs in order to stem this trend, with recently acquired and critically acclaimed studios BioWare and Pandemic would be contributing to this process."


Detta, skulle jag säga, är en starkt relaterad faktor till vad vi nu ser hända med deras marknadsvärde. Och det är exakt av denna anledning fler och fler spelare skyr EA som pesten.

Dom saknar företagskulturen att våga vara först med fräscha koncept.

Själv föredrar jag stora projekt, swtor är enligt mej helt fantastiskt.

Det dom behöver göra för att rädda skutan är att skapa nya IP istället.

Dock, den största av alla åtgärder som skulle rädda EA är att sluta jävlas med kunderna, sluta upp med extremt mycket DLC och koder. Tänk om EA vore som CD Project. Hade nog sett helt annorlunda ut då.....